Orinas Inc. Forms Business Alliance with Innovator One Inc. — Leveraging SNS Marketing Expertise and xR Technology for Experiential Marketing
— Leveraging SNS marketing expertise and xR technology to deliver experiential marketing. Supporting companies with end-to-end “Digital → Real” customer journey design, with global expansion in sight. —
Orinas Inc. (Headquarters: Minato-ku, Tokyo; CEO: Aya Ozeki; hereinafter “Orinas”), a company specializing in branding and promotional support through SNS marketing, has entered into a business alliance with Innovator One Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tsutomu Kuboshima; hereinafter “Innovator One”), a provider of video solutions including LED vision and xR & VP (virtual production) studio planning, sales, and operation. The partnership was formalized on July 1, 2025.
Through this alliance, we can now provide experiential marketing support using xR (VR/AR) technology — something that has been challenging for traditional SNS marketing firms. This collaboration allows us to build a system that supports the entire customer experience flow from SNS awareness → experience → purchase. Looking ahead, we aim to expand into overseas markets, supporting global brands through experiential marketing.
Background and Objectives of the Partnership
In recent years, customer journeys where consumers first learn about products or brands via SNS or web ads, and then experience them in physical spaces before becoming buyers or fans, have become increasingly important.
Orinas has long supported brand awareness and promotional initiatives on SNS but has been receiving more client requests such as:
- “We want to roll out more experiential marketing initiatives.”
- “We’d like to do experiential PR using video and spatial production linked with SNS.”
By collaborating with Innovator One — which excels in spatial design using LED vision and xR production — Orinas can now offer integrated proposals spanning both digital and physical experiences. This enables us, as an SNS-focused marketing firm, to provide comprehensive support extending to spatial productions and LED signage implementation. We are also planning to expand this expertise into overseas markets.
New Marketing Support Enabled by the Partnership
Challenges Faced by Companies (Until Now)
- SNS buzz fails to connect to actual purchasing or fan-building.
- Difficulty linking experiential marketing with SNS initiatives.
- Complex project management due to coordination with multiple vendors.
Solutions Through This Partnership
- SNS expertise × xR technology = one-stop support from digital to real experiences.
- Experiential content design integrated with existing SNS strategies.
- Continuous customer engagement beyond one-off campaigns.
Example Use Cases & Deployment Scenarios
Apparel & Cosmetics Brands
- Virtual fitting experiences linked to SNS campaigns.
- Producing try-on content in xR studios.
- SNS amplification of user trial videos.
- LED vision in-store promotions.
B2B Companies
- Product or service demo experiences for trade shows.
- Making complex products easy to understand via VR.
- Impactful presentations at exhibitions.
- Encouraging SNS posts post-experience.
Entertainment & Events
- Immersive fan experiences with artists.
- xR production at event venues.
- Ongoing use of experiential content on SNS.
Retail & Stores
- Enhancing in-store value with AR storytelling.
- Seasonal productions with in-store LED vision.
- Driving customer-generated SNS posts from store visits.
Future Initiatives
- Planning, production, and operation of experiential marketing using xR studios.
- xR content support linked with SNS campaigns.
- LED vision implementation and video production in stores or events.
- Real-world exhibitions and VR promotions connected with SNS strategies.
Company Profiles
Orinas Inc.
- Headquarters: 1-5-12 Akasaka, Minato-ku, Tokyo, Daini Toranomon Building 7F
- Representative: Aya Ozeki
- Established: January 2010
- Business: SNS marketing support, digital ad operations, influencer casting, etc.
Innovator One Inc.
- Headquarters: 1-6-34 Konan, Minato-ku, Tokyo, Shinagawa East 1F
- Representative: Tsutomu Kuboshima
- Established: October 2021
- Business: LED vision sales and operation, xR studio operation and planning, video content production and distribution.
- URL: https://innovator-one.com
Contact Information
Orinas Inc.
Domestic SMM Division
TEL: 03-6382-6840
E-mail: info@orinas.jp