North American Creator “Diary of 4” (18M YouTube Subscribers) Launches P2C Apparel Brand and Begins Sales of Original T-Shirts
Date: July 15, 2025 Category: News
— Supporting the Global Expansion of Japanese Manufacturing through P2C Businesses Connecting Creators Directly with Fans —
Orinas Inc. (Headquarters: Minato-ku, Tokyo; CEO: Aya Ozeki; hereinafter “Orinas”) is pleased to announce the launch of original T-shirt sales in collaboration with “Diary of 4,” a popular North American family YouTuber with over 18 million subscribers.
With inbound demand recovering and global attention on Japanese brands increasing, Orinas specializes in connecting overseas creators with Japanese brands through SNS marketing. Our mission is to support Japanese companies and craftsmanship abroad by promoting outstanding Japanese products worldwide. By combining the fan base of global creators with the product strengths of Japanese brands, we are pioneering new marketing methods in the P2C (Person to Consumer) field.
Product Overview
Colors & Sizes:
Yellow: 110 / 120
Pink: 130 / 140 / 150
Orange: S / M / L
Blue: XL / XXL
Launch: July 2025
Sales Channel: Amazon US
Price: $40
Features: Original character design themed around the Diary of 4 family; comes with a limited-edition message card.
Comment from Diary of 4
“We’re beyond excited to finally share this new chapter with our amazing community. This merch isn’t just about fashion — it’s about giving back to the fans who’ve been with us from the very beginning. You’ve helped us grow, and now we’re offering something you can wear with pride. We’re also grateful to Orinas Inc. for bringing our vision to life. And to our fans — thank you. This launch is just another way for us to stay close to you, wherever you are in the world.”
About Diary of 4
Origin: Filipino, based in Canada
Content: A popular North American family YouTuber focusing on family life and travel moments, mainly through YouTube Shorts.
Strength: Consistently appeals to family audiences, gaining strong support from parents and children alike.
A Global Family Entertainer Winning Hearts Worldwide
Diary of 4’s greatest strength lies in its ability to connect directly with family audiences across the globe. By consistently offering wholesome family entertainment, the channel has built strong engagement and trust with fans. Warm, family-centric content transcends language and cultural barriers.
Record-high view count: 1 billion views
Multiple videos exceeding: 100 million views
Recognition: Established as a top-performing family creator with exceptional content production power
Business Partnerships and Brand Expansion in North America
Leveraging Diary of 4’s strong reach and engagement among family audiences, Orinas provides companies with marketing solutions such as:
Supporting global expansion of family-oriented products and services (branding and awareness)
Developing effective engagement strategies targeting overseas family audiences
Executing cross-border marketing with multilingual and multicultural adaptability
Promoting family-related events and campaigns
By utilizing Diary of 4’s unmatched content power — capable of instantly captivating viewers — Orinas supports overseas expansion for industries including toys, food, travel, education, and lifestyle products.
Future Outlook
With this collaboration as a starting point, Orinas will further strengthen its global marketing services by leveraging:
Over 1,000 past achievements and insights in SNS and digital marketing support
A creator network with over 3 billion monthly views under management
A multinational team operating with a global perspective
As a pioneer in the P2C (Person to Consumer) field — where individuals sell directly to individuals — Orinas plans to announce many more projects in the future. Through the influence of overseas creators, we aim to showcase the appeal of Japanese brands to the world and create new value that contributes to the growth of Japan’s manufacturing industry.
(*1: For details on our other global marketing services, please see the link below.)
With deep expertise in the Japanese market and global trends, we empower brands to expand internationally. Bridging cultures, languages, and markets through strategic digital marketing, cross-cultural communication, and authentic brand storytelling.
Social Media Management Affiliate Program Creator Ventures Influencer & Talent Management Paid Social Advertising & Sponsored Content BGM Monetization & YouTube Shorts
