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[Online Seminar] Orinas Inc. CEO Aya Ozeki to Speak at
[Online Seminar] Orinas Inc. CEO Aya Ozeki to Speak at
“EC TREND 2025 – A Comprehensive Guide to the Latest Strategies & Trends BtoC Marketers Need to Know Now”
Date: August 8, 2025
Category: News
— Focusing on Key Themes for Building Marketing Strategies for the Second Half of 2025 and Beyond —
Orinas Inc. (Headquarters: Minato-ku, Tokyo; CEO: Aya Ozeki) is pleased to announce that CEO Aya Ozeki will be speaking as a lecturer at the webinar hosted by Interfactory Inc.: “EC TREND 2025 – A Comprehensive Guide to the Latest Strategies & Trends BtoC Marketers Need to Know Now.”
Background
With the evolution of technology and shifts in market structure, the range of available tactics in BtoC marketing continues to expand. New domains such as the practical use of generative AI, video-driven promotions on TikTok and Instagram, the rise of reuse markets, and cross-border e-commerce are drawing significant attention as growth drivers.
Additionally, topics such as designing purchase funnels starting from SNS, the establishment of live commerce, expansion of the reuse market, and renewed focus on U.S. cross-border EC have become essential considerations for EC businesses. However, with new trends and methods appearing one after another, many marketers struggle with questions such as:
- Where should we start?
- Which initiatives actually produce results?
About the Webinar
This webinar will focus on key themes to master when developing marketing strategies for the second half of 2025 and beyond. Eight leading companies, each achieving strong results at the forefront of the industry, will take the stage. Topics include:
- TikTok Shop
- LLM (Large Language Models)
- GA4 × AI
- Live commerce
- Reuse market strategies
- Cross-border EC
- X (formerly Twitter)
Each session will address high-interest areas where many marketers say:
“I’ve heard of it, but don’t know how to use it,” or
“I’m interested and want to strengthen these initiatives.”
With practical content based on actual initiatives and outcomes, this event goes beyond simply grasping market trends. It will provide concrete insights to help businesses decide what to use, why, and how when rebuilding their marketing strategies and making key decisions.
Participants who pre-register will also have access to the archived stream for 7 days after the event. We encourage you to register and join.
Event Overview
- Date & Time: Wednesday, August 27, 2025, 13:00–16:20
- Format: Online (webinar)
- Fee: Free (pre-registration required)
Recommended for:
- Marketing managers or staff at EC or D2C brands considering their next moves
- Those looking to strengthen video- and SNS-driven promotions via TikTok or Instagram
- Those interested in practical improvements using generative AI and data tools such as LLMs and GA4
- Businesses exploring new channels and markets such as live commerce, reuse, or cross-border EC
- Those who want not only trend information, but also case studies and results to support decision-making
Registration
Apply here
Please note: Program details are subject to change without prior notice.
Contact
Orinas Inc.
PR Team
Email: info@orinas.jp