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Basics of corporate social media marketing Basics of corporate social media marketing

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Posted on: 20 Oct, 2025

Basics of corporate social media marketing

Social media has become an indispensable tool for companies. Especially in the wake of the COVID-19 pandemic, more companies are using it not only for PR and communications but also for driving direct sales and engaging with customers.

This document is designed for corporate professionals who may be wondering, “I want to start using social media, but I don’t know where to begin,” or “Which social media platforms are right for my products or services?” Orinas, with experience in SNS marketing for over 1,000 companies, provides a thorough guide covering the basics of social media, content planning strategies, and real-world case studies.

What You Will Learn from This Document:
  • What social media marketing is and why it matters
  • Usage patterns and characteristics of different social media platforms
  • Success stories and best practices for each platform
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