Orinas “Overseas Affiliate Service” is a fully performance-based marketing support solution designed to help Japanese companies reach overseas social media users. Local influencers (KOLs) promote products on platforms such as Instagram, TikTok, YouTube, and Weibo, and compensation is paid only when actual sales are generated. This approach allows for low initial investment and minimizes advertising risk when developing overseas sales channels.

Orinas leverages its experience supporting over 1,000 social media campaigns and its proprietary database of overseas influencers to automatically or manually match the most suitable KOLs for each product and target market. Performance is accurately tracked using dedicated links and coupon codes included in posts, and influencer compensation is automatically calculated and paid based on generated sales. Companies simply register their products and set compensation terms, while Orinas manages all operational tasks, including KOL selection, campaign management, content review, performance aggregation, and reporting.

We also provide flexible options such as cross-border e-commerce launch support on platforms like Shopify, multilingual content translation, and sales strategy planning, ensuring smooth implementation even for companies with limited in-house resources. Influencer posts often generate natural UGC (user-generated content), and reviews or shared experiences from a consumer perspective can boost purchases. This widely adopted overseas sales promotion model not only drives direct sales but can also deliver secondary benefits, such as increasing brand awareness and fostering community engagement.