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Posted on: 11 Dec, 2025
Countermeasures for corporate social media outrage and how to deal with it in case of an emergency
In recent years, the spreadability and immediacy of social media have made it common for companies to operate their own social media accounts, as these platforms are highly effective for corporate PR. However, there has also been an increase in “online flame wars,” where corporate accounts become targets of criticism and slander.
In this document, Orinas—having supported over 1,000 social media marketing projects—explains what corporate representatives can do to protect their company accounts from flame wars and what precautions they should take.
You will learn the following in this document:
- The impact of flame wars on companies
- Patterns of flame wars and recent examples
- The mechanisms behind flame wars
- Flame war prevention measures companies should take
- How to respond when a flame war occurs
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