Testimonial

This time, we interviewed Mr. Matsuo of the Strategic Brand Promotion Division of the Strategic Business Department at Kose Cosmeport Co., Ltd. We have been supporting the operation, photography, and ambassador marketing of the official Instagram account, and we spoke about the challenges he has faced, why he chose Orinas, and the effects he has felt since the initiative began.

Official Website: Kose Cosmeport Co., Ltd.

Strengthening Social Media to Capture Gen Z

Orinas: Thank you for taking the time out of your busy schedule to speak with us today. First, could you tell us about your company's business?

Matsuo: We develop and sell cosmetics such as "Je l'aime" and "softymo", which are widely available in drugstores and supermarkets. The Strategic Business Division I belong to focuses on distribution through e-commerce sites and variety shops. The division handles three brands, and I am currently in charge of "BLEND BERRY."

Orinas: Who is BLEND BERRY targeted at?

Matsuo: Our target audience is women in their late teens to twenties who are sensitive to beauty and curious about trends and aesthetics.

Orinas: Do you manage your social media as a team?

Matsuo: We have a small department, and many members have multiple responsibilities. I handle sales, PR, and social media management simultaneously. Our target, Generation Z, often explores makeup trends on social media before making purchases online or in stores. Strengthening our social media presence was essential to attracting them, which is why we sought Orinas' support.

Orinas: It’s true that for Generation Z, social media is indispensable when researching or purchasing products.

Matsuo: Exactly. This year, our company policy is "Captivating Digital & Gen Z." We’ve decided to strengthen our digital presence and recently opened an official TikTok account. We are accumulating know-how through trial and error, learning from good examples in the industry.

Orinas: Incorporating social media trends that change so quickly must be challenging.

Matsuo: Yes, I recently attended a webinar and learned that music trends on TikTok last only one to two weeks! Trends end before you even finalize your plan. We are very grateful to have Orinas help us cultivate empathy with Gen Z, expand brand awareness, and gain fans more quickly.

Buyers have also become more aware of social media planning. Some even suggest which creators or influencers to use for PR. We now feel that social media PR is indispensable.

"Recent Posts Are So Cute" – User Feedback Shows Effectiveness

Orinas: There are many digital marketing companies out there. What made you choose us?

Matsuo: I received proposals from several companies, but ultimately chose Orinas because of the personality of the person in charge. The sales representative was very attentive and encouraged me to evaluate all options before deciding. That level of honesty made me trust Orinas immediately.

Another major advantage was their one-stop service — from planning to shooting and posting. Before, I had to plan photoshoots, edit, and post everything myself. Now, Orinas supports me from start to finish, which is a huge help.

Orinas: When did you start seeing the benefits of our operation?

Matsuo: Our brand’s concept is "lovely unique," which was difficult to express visually at first. With Orinas’ support, our creative direction became more consistent. We started receiving positive comments like “BLEND BERRY’s posts have become so cute!” — confirming our brand identity was finally visible.

Thanks to Orinas, we also launched our first ambassador campaign, which allowed us to engage directly with our fans and receive genuine feedback.

• “The packaging was cute.”
• “The colors were adorable.”
• “I love this brand!”

This honest feedback helped us discover new appeal points from a user’s perspective.

Increasing Awareness to Convey the Brand’s Passion

Orinas: If you were to recommend Orinas to other companies, what would you say?

Matsuo: I recommend Orinas for their structure, reliability, and friendly team. Their one-stop service and reasonable pricing make them a great partner. The staff truly care about the brand and go above and beyond to help us improve.

I often call them for advice, and they’re always helpful. I’m glad I chose Orinas — they’re professional and considerate.

Orinas: What are your future goals for the brand?

Matsuo: Our brand message is "We want to encourage girls who want to be cute." I hope it becomes a brand that people choose as their first cosmetic product — their first step toward beauty. We aim to increase awareness and connect online engagement with in-store experiences.

Our Instagram followers have doubled since I became brand manager, reaching nearly 10,000. While numbers aren’t everything, they do indicate brand presence. We’ll continue working toward 100,000 followers and stronger recognition.

Final Thoughts

Kose Cosmeport has been actively strengthening its digital marketing strategy, calling this the “Year of Digital Focus.” Within just six months of working with Orinas, they have already seen positive results — including direct user feedback and valuable insights from ambassador campaigns.

After the interview, the brand quickly achieved its goal of 10,000 followers. We will continue supporting them in expanding their reach and building strong, meaningful brand recognition.