Customer Voice from Ikeda Senshu Bank Connecting with the Younger Generation through Digital Strategies How Ikeda Senshu Bank is Pioneering the Future of Financial Marketing Date: July 11, 2025 Industry: Finance Please refrain from directly contacting or soliciting the featured company or its representatives.

Hello, this is the Orinas Customer Interview Team.

This time, we interviewed Ikeda Senshu Bank, a financial institution based in Osaka that provides a wide range of banking services. The bank made an early decision to adopt digital marketing — from acquiring deposits to managing investments — and has been strengthening new points of contact with customers through SNS (social networking services). In this interview, we asked a representative about their internal structure, marketing challenges, the reasons for choosing Orinas, and their outlook for the future.

Official Website: Ikeda Senshu Bank

Lean but Powerful — The Bank’s Digital Transformation

Orinas: Could you briefly introduce your business?

Representative: We’re a regional bank headquartered in Osaka. In addition to personal financial products such as NISA and time deposits, we also provide services for corporate clients.

Orinas: Please tell us about your department, the Retail Sales Division, and its role.

Representative: The Retail Sales Division oversees products for individual customers. Within the division, there are two teams: the Customer Connect Team, which handles marketing and channels, and the Retail Team, which handles product planning. Currently, our marketing team consists of just three members.

Orinas: Only three people? That sounds like a very wide scope of work. How do you handle day-to-day operations?

Representative: It’s true — because we cover a broad range of web-related tasks, we definitely feel the strain of limited resources. When I first proposed digital initiatives around 2018, I was handling everything alone. Since then, the team has grown slightly, but even now, each of the three members is responsible for completely separate areas, almost like individual specialists managing their own domains.

Orinas: When we first connected with you around January 2024, what challenges were you facing in digital marketing?

Representative: We recognized the need for web advertising, and the Retail Division would often propose one-off campaigns. However, the challenge was that we didn’t have the right in-house personnel to execute these projects, and our resources were severely limited.

Orinas: What made you decide to prioritize addressing that challenge?

Representative: Our business model relies on taking deposits from customers, providing loans, and earning profits from the interest margin. Although recent interest rate hikes have been positive for us, we can’t generate returns without first securing deposits. From that perspective, we realized the importance of using digital marketing to create more points of contact with customers.

From Trial-and-Error to Measurable Progress

Orinas: That makes perfect sense. Without points of contact, it’s difficult to grow any business. Among the many digital marketing agencies out there, what led you to choose Orinas?

Representative: We felt it was essential to strengthen our connection with the younger generation through SNS. That’s when we learned about Orinas and started working with you for ad operations.

Orinas: After implementing these strategies, what kind of results have you seen? What are your honest impressions?

Representative: To be honest, it’s difficult to evaluate the results based solely on ad performance metrics. Unlike other products, banking services aren’t something customers sign up for on the spot after seeing an ad online. That said, there are definitely customers who see our ads, visit a branch, and open accounts. However, measuring that conversion accurately remains a challenge.

When we first started web ads, the acquisition cost per time deposit account was high, and there were concerns about whether it was worth doing. Recently, though, the cost per conversion has gone down, and there’s been a noticeable shift within the organization toward viewing these efforts positively.

Orinas: That’s very true — in industries like yours, it’s difficult to measure immediate effects, but we’ve seen steady improvements in key metrics over time. Even if precise measurement is tricky, maintaining a consistent connection with potential customers is an extremely valuable strategy. It’s also great to hear that your internal teams are now seeing the value of digital initiatives.

Many in the banking industry say digital marketing is hard to implement, but your bank has been very proactive. What initially prompted you to start these efforts?

Representative: I originally worked in a branch office before transferring to the ICT Planning Office, which was focused on forward-looking strategies for the bank’s future. At that time, we were planning collaborations with Fintech companies. We also launched initiatives like opening an official LINE account and planning one-to-one messaging, which, compared to other institutions, we started relatively early. The COVID-19 pandemic also accelerated our shift into digital marketing.

Orinas: It’s impressive that you were thinking long-term and implementing these initiatives ahead of the curve. That forward-thinking approach is something we admire and want to keep learning from.

On a personal note, I’ve noticed that the landing pages and banners you use are very stylish — they don’t have the overly formal “bank-like” feel. Was this intentional?

Representative: Our headquarters may be in Osaka, but instead of aiming for a playful tone, our internal culture values being “refined.” That mindset naturally led to the current tone and style. Adding a designer to the team last year has also strengthened this creative direction.

Orinas: That explains it — your creative assets are polished and resonate with younger audiences. I think that’s fantastic.

Looking Ahead

Orinas: Finally, what do you expect from us moving forward?

Representative: Within the bank, SNS marketing is being promoted more actively, and our team is expanding. We’re launching new initiatives one after another. I expect that projects will continue to move quickly, so we hope you can maintain the same sense of speed in execution.

Closing Thoughts

Ikeda Senshu Bank has been ahead of the curve in recognizing the importance of SNS and digital marketing. They’ve executed precise, targeted campaigns while maintaining a refined brand image.

Throughout this interview, we were deeply impressed by their forward-thinking perspective and the dedication of the representative, who initially drove these efforts single-handedly.

Orinas will continue to be a trusted partner in the digital marketing space, addressing challenges with sincerity and providing optimal proposals, even for tight schedules or abstract needs.

Orinas Inc. — Customer Interview Team

If your company is facing challenges with SNS marketing, please don’t hesitate to contact us.