Experiencing Results with SNS and YouTube Strategies!

MS Clinic Shares Their Marketing Approach

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Hello, this is the Orinas Customer Interview Team.

MS Clinic provides specialized medical services addressing men’s unique concerns, aiming to improve both health and quality of life (QOL). This time, we spoke with a representative from MS Clinic to discuss the background of their collaboration with Orinas, their journey to solving key challenges, and their vision for the future.

Official Website: Medical Corporation Seiyukai MS Clinic

Aiming to Be the “Clinic of Choice” — Competing in a Rapidly Growing Market

Orinas: First, could you tell us about your business?

MS Clinic Representative: Our clinic provides medical services tailored to men’s specific needs and concerns. Our services range from lower-body reconstructive surgeries and treatments to AGA (hair loss) treatments, medical hair removal, erectile dysfunction treatments, and even cosmetic procedures. Our mission is to contribute to men’s health and the improvement of their QOL.

Orinas: Thank you. It’s impressive that you’re supporting men’s QOL in such a wide range of fields. Could you also share a bit about your role?

MS Clinic Representative: I’m in charge of public relations. My responsibilities include enhancing our brand image, reaching out to potential patients, and building strong relationships with our existing patients. Specifically, I handle information dissemination through our website and social media, manage media relations, and work to communicate our clinic’s expertise and credibility.

Orinas: That’s truly comprehensive PR work aimed at strengthening your branding. Especially nowadays, social media plays such an important role. What challenges were you facing in marketing?

MS Clinic Representative: The number of men’s clinics has increased rapidly in recent years, making this a highly competitive market. One of our biggest challenges was to clearly communicate our expertise and strengths to help patients recognize us and choose us. We also felt that utilizing SNS and the web for communication was becoming increasingly important.

Orinas: Absolutely. In such a competitive space, clearly presenting your “reason to be chosen” is more important than ever.

From Trial-and-Error on YouTube to Strategic Video Initiatives

Orinas: We’ve heard that you’ve been focusing particularly on YouTube among your SNS efforts. What led you to prioritize this platform?

MS Clinic Representative: Among all social platforms, YouTube allows us to share more in-depth information and convey our expertise effectively. Many patients tell us, “I saw your YouTube video,” or “I watched Dr. Hayama’s video,” which often leads them to visit or consult with us.

Orinas: That’s wonderful to hear. Having a visible presence in videos definitely boosts credibility. Could you share what led you to approach Orinas?

MS Clinic Representative: We previously worked with another agency, but the process was simply uploading the videos and ending there. There was no performance analysis or suggestions for improvement, leaving us in a trial-and-error situation. That’s when we felt the need to improve and decided to consult Orinas. Their pricing and proposal were close to what we were looking for, so we began working together.

Orinas: Thank you. Without performance analysis, it’s hard to see the next step. What changes did you experience after starting to work with us?

MS Clinic Representative: With regular progress reports and thorough performance analysis, we’ve been able to continuously improve our strategies. As a result, we’ve seen measurable growth in YouTube subscribers and an increase in patients visiting us after watching our videos.

Orinas: That’s fantastic news! Seeing tangible results like that motivates us as well.

Flexibility and Business Understanding Driving Marketing Evolution

Orinas: What aspects of Orinas’ support have you found most valuable?

MS Clinic Representative: First and foremost, your flexibility. If we find that a particular staff member isn’t the right fit, you quickly make adjustments and assign someone better suited for the project, which gives us a great sense of reassurance. Also, your deep effort to understand our business, your expertise in digital marketing, your ability to stay updated with trends, and your detailed reports have been incredibly helpful. On top of that, your willingness to openly ask questions when something is unclear builds a strong sense of trust.

Orinas: Thank you for those kind words. Building a deep understanding of your business and maintaining trust is something we always prioritize, so we’re delighted to hear that.

Looking Ahead: Differentiation and Delivering Results

Orinas: What are your expectations for Orinas moving forward?

MS Clinic Representative: We’d like to see even more data-driven content tailored to audience needs, stronger engagement, and improved conversion rates. We also hope you’ll continue to monitor market trends and competitors closely, providing proposals that help us maximize our unique strengths and stand out from the competition.

Orinas: Thank you. Market and competitor dynamics do change rapidly, so we’ll continue to stay on top of information and propose optimal strategies as your partner.

Closing Thoughts

MS Clinic highly values Orinas for our flexible support, deep understanding of their business, and strategic approach to marketing through consistent improvement cycles. Moving forward, we remain committed to supporting their continued growth as a trusted partner.

Orinas Inc. Customer Interview Team

If your company is facing challenges with SNS marketing, please feel free to contact us.